On this episode we hear from Valerie. She defines herself as an entrepreneur. She started her first business in import export, after selling it, she went into politics. She left politics to start her own business, start up and think tanks at the age of 59. Never let age be a barrier to what you are capable of. She was inspired to be an entrepreneur because if she saw something was wrong, she knew she had to be the one to fix it rather than wait for someone else to do it. She is the founder of the 'She Travel Club' which is a label that certifies hotels that tailor to the needs of the female traveller. The criteria set by the label are based on regular survey from their 5000 strong member base and as women make up 64% of the global travellers, it's time to take notice and make changes. The hospitality industry has been very receptive to this initiative and are grateful for the information. Valerie noticed, as a newcomer to the hospitality industry that we are still lacking several women in c-suite positions and other industries are starting to catch up. All the research shows that when you have diversity of thought at your senior team, the business is more successful.
https://www.shetravelclub.com/
I love their brand statement: "We make hospitality better for women."
Link to her podcast episode here.
